Recently, while rewatching Naruto, I started paying attention to something that usually goes unnoticed: how people move around in that world. In a place with no cars, no traffic as we know it, and where ninjas can run faster than Ferraris, one question came to mind: what would the signage system of a place like that look like?

That question became the starting point for this project. I imagined a series of posters and signs for Konoha, translating clans, symbols, and familiar elements from the Naruto universe into a visual language inspired by Japanese street signage.The result is a collection that brings together art direction, typography, 3D objects, and world-building, 

all born from a simple question that opened up a lot of creative possibilities.