The idea was simple: take the visual universe of Brazilian dive bars, neighborhood markets, and cachaça brands with questionable names, mix it with classic modernist typography, and completely ruin it. Dakueba draws from references like cheap packaging, hand-painted signs, and cachaças that look like they came straight out of an ’80s Brazilian sex comedy. “Xixi de Virgem” (Virgin Piss), “Buceta Lavada” (Washed Pussy), “Xoxota da Índia” (Pussy from India).
The challenge was turning all that chaos into a visual language. Taking the excess, the vernacular, and the bad taste, organizing it with intention, and finding beauty exactly where you normally wouldn’t expect it.